Sublimation ink is unique in its ability to convert from a solid to a gas without going through a liquid form. (Just like dry ice.) The conversion is initiated by heat and controlled with pressure and time. Hard items such as ceramic, fiberboard, metals, etc. require a special coating to accept the sublimation inks. You must purchase the mugs, tiles, metals, etc. with the coating already on them, it is not something you can coat yourself. We carry a full line of these blank items. When you apply to 100% polyester (ie: our mouse pads and puzzles) you do not need any coating, it is applied directly to the 100% polyester fabric.